Bread & Boxers
11 markets on Frntkey
Lifestyle apparel sold across Europe and beyond. Underwear and basics built to last, distributed through one Frntkey storefront.
)
Context
Bread & Boxers is a Swedish apparel brand selling underwear, t-shirts, and lounge essentials. The product line is intentionally minimal. The business model isn't: 11 markets, multiple currencies, and a wholesale channel running alongside D2C.
The shape of the project
The storefront runs on Norce as the commerce engine, Frntkey as the headless frontend, Storyblok for marketing content, and Junipeer for ERP and bookkeeping integration. One stack, four well-scoped pieces.
What Frntkey ships
Multi-market storefront on a single codebase
Currency, language, and tax handling per market
Storyblok-authored campaigns and editorial
Junipeer-driven ERP sync so back-office data stays clean
Where it sits
Ecommerce is half of the business. The Frntkey storefront is the customer-facing half of that.
Talk to the Frntkey team about your migration.